Wednesday, 3 June 2009

Google

'Google' is a mathematical term for the number 1 followed by 100 zeros. This may symbolize the size of Google's ambition and the increasing impact caused by the dynamic market and marketing.
In 1995, Larry Page and Sergey Brin to create something in their room at Stanford University. Something that in the period of five years can be dealt with 100 kinds of search on the internet every day, and they become miliarder in less than a decade.
Google has a simple vision, to become 'the perfect search engine' or, as Page said, "Something that understands what you want, and provide information as you expect." Now, with having more than 80 million users, the search among more than eight billion sites, Google is becoming more established, and become a world leader in search engine.
Of course, almost all the 'marketing' at this time begin with "a Google": textbooks do not include it in the theory of their flow of communication, and several ad agencies dare confess, but it really represents over consumers, transaction that is triggered by customers themselves, and the strength now to switch to the customer in a complex world at this time.
Awareness of the brand achieved a way through the mouth and spread the impact of the virus, such as click-click through the site between the one site to another, no revenue can be obtained with the use of the way for advertisers to target online users in ways an efficient and sophisticated.
Ber Google argued that this makes advertising profitable for both parties, both the customers and the advertisers that are presenting the ad. They believe the customer should know and see the ads when advertisers have to pay for expensive advertising in front of the eyes of customers. So they find ways to differentiate the ad to look at standout among the search results page appears from the other sites. Of course, Google does not sell placement of content-the content on the search results themselves, or allow people to pay more in order to get a higher ranking there.
Thousands of advertisers use Google AdWords to promote their products and services via the Internet with a specific target, and is the largest program. In addition, thousands of web site managers take advantage of the Google AdSense program to advertise with content relevant to their site. It also develops their ability to increase income and improve their customer experience.
The basic ranking system (ranking system basis) is a model of democracy customers - determine how the ranking of popular search sites available, which also assisted with other sites connected to each other that each other and the system supports a more open network.
Google remains strong survive in a complex world with its hold on the philosophy that built the "ten principles". While self-confidence they have experienced many challenges - not only in markets which are experiencing interference, but also as an example at the time of flotation Nasdaq in 2004, when Google forces so that the investors do not treat them like normal companies in general - their confidence is a strong guideline that allows them to remain flexible, while to the right direction.